Let’s face it. Running a business, no matter how big or small, is a challenge. There’s an endless amount of work and a huge responsibility. The job never ends. And then there’s the marketing aspect of your business.
You know well-crafted content is a critical part of your marketing strategy since customers and clients want information about your services and products. But you’re not a writer, and even if you were you don’t have time to create inspiring and engaging content. You certainly don’t have a writer on staff, and your competitors are creating high-quality content. What do you do? Hire a ghostwriter!
Why Does Your Business Need Quality Content?
According to the Content Marketing Institute, 72 percent of online marketers explain that content marketing increases customer and client engagement, and the number of leads they get. While 60 percent of B2C consumers say they’re committed to regular content marketing, 60 percent of people find it difficult to produce high-quality content regularly. Another 65 percent of people find it hard to create engaging content.
Your competitors have it right, and they have the advantage over you because they have original content that illustrates their expertise and authority in your industry. They know that thoughtful and useful content helps customers and clients trust their brand. Also, they likely have a ghostwriter in their pocket.
A presence online gives potential customers a sneak peek at what your business can offer. If you make things easier on them by providing the information they need without excessive research on their end, then you’re golden.
What Exactly is a Ghostwriter?
Essentially, a professional ghostwriter is someone individuals or businesses hire to write content or books for someone else but takes none of the credit. Say what? Yep, a ghostwriter does all of the work, and you get to take the credit. You’re probably wondering why anyone in their right mind would do that for a living, right? It’s all about the money. Ghostwriters can make a lot of money.
Why Hire a Ghostwriter?
So, there are many reasons to hire a ghostwriter, but there are two common reasons. First, business owners who have experienced explosive growth may no longer have time to write their own content. Ghostwriters are also helpful for someone who has a wealth of knowledge or expertise that they want to share, but they aren’t good at writing or don’t like it.
Now on to how you can benefit from hiring a ghostwriter.
1. Ghostwriters Save Precious Time
Ghostwriters do the impossible. They give you time back that allows you to focus more on money-making tasks in your business. When you delegate content writing, you essentially gain more time in your day. You barely have time to check your email much less sit at your desk and write a 1,200-word article on the benefits your clients get when they work with you.
Hiring a ghostwriter isn’t a cop-out. It’s a smart way to do business. Delegation is a critical element of success, and you must know what tasks to farm out to someone else so that you can focus on the vital parts of your business.
2. Ghostwriters are Essential to Building Brand Awareness Quickly
If you’re trying to write your own content, likely, you’re not doing it frequently enough, or consistently. However, ghostwriters can crank out content once a week or three times a week. Whatever works for you.
Since writing is usually a low priority, it often gets removed from your to-do list. It comes down to basic psychology. If you don’t enjoy writing, you’ll do just about anything to put it off. In fact, even writers have days where it’s hard to get started. But your competitor knows that content is critical to building brand awareness, so they have a professional ghostwriter on their team cranking out content.
3. Ghostwriters Work Quickly
Professional ghostwriters have a quick turn-around time, for the most part. Their job is to write content for your business, and they have a system or process that allows them to produce high-quality content rapidly.
Many ghostwriters work for themselves, so they don’t have huge businesses with hundreds of employees to run. Writing a 600-word article is easy for them. The key is professional here. Make sure that your ghostwriter knows their trade and has experience in YOUR industry. A great ghostwriter can walk the walk and talk the talk.
4. Professional Ghostwriters are Good at What They Do
When people think of writers, they automatically picture a famous book author such as Stephen King. However, the writing profession covers much more than traditional publishing. Indeed, ghostwriters are professionals who hone their craft and run businesses as well.
Ghostwriters perform a variety of tasks such as crafting emails for marketing, creating infographics, writing articles, and much more. They specialize in writing and do it well if they’re professional. They are experts in their niche just like you are. They produce excellent content without spelling and grammatical errors improving how others view your business and products.
1. Ghostwriters Save You Money
When you hire a freelance writer to create your content, you save money on salary and benefits as well as supplies. Ghostwriters include the cost of supplies in their price and trade freedom for traditional employment. You don’t have to keep a full-time writer on staff, so you don’t need to supply benefits such as health insurance, 401 K plans, disability insurance, and more. A ghostwriter is a cost-effective way to elevate your online presence.
2. Ghostwriters Speak the Language of Google-SEO
SEO is a critical part of the online writing process. Ghostwriters understand SEO and how to rank your posts for more keywords so that your content ranks higher on Google. Have you wondered why your competitor ranks higher than you on Google? Because they’ve hired an expert writer that speaks the language of SEO.
3. Ghostwriters Bring Clarity and Authenticity to Your Content
A talented writer clarifies your messages to your audience. They work with you to understand your voice and point of view so that their content is authentic and rings true with future clients and customers. Try to hire the right ghostwriter for your business. If you continuously switch writers, the writing loses its authenticity, and that may seem minor, but your audience can see that. The right ghostwriter makes your business shine!
Hire a Professional Ghostwriter Today
If you haven’t gotten the hint yet, hire a ghostwriter now! I can help produce engaging content that leaves your audience craving more, thus increasing leads and expanding your authority. Make an appointment today for a consultation so you can see exactly how I can make your business shine.