Blogging started out decades ago as a way for people to express their personal feelings and ideas, but today it’s a critical marketing strategy for your business. The benefits of blogging are immense. Unlike other advertising such as SEO that may be affected by Google algorithm changes or PPC ads where the price can change, a blog is completely controlled by you. You can produce creative content that showcases your products, features, and services and that’s valuable information for your website visitors.
Blogs allow you to build email lists and obtain leads at various stages of the buying process. Useful and authoritative content not only engages your readers, it also establishes your brand, its reputation, and builds the audience’s trust to help you acquire loyal customers. It’s not just for B2C, its also for B2B businesses who can create content aimed at helping professionals and other companies discover their problems and solutions to them. Even if you use social media and email marketing, a blog acts as the central repository for your content that you should be using in your tweets, emails to customers, and Facebook messages.
B2B Marketing Strategy
Every business is different so marketing solutions must be tailored to each company’s specifications. What works for one company may not work for another and this is also true for businesses in the security or law enforcement industries. The marketing strategy must also meet the needs of the businesses that comprise your core customers. There are so many elements to a good marketing strategy, but some of the most important are discussed below.
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The Benefits of Blogging
Blogging helps search engine optimization because it provides more pages of content for Google to read and index. Having more high-quality content increases the chances that your business will show up in search engine results when someone Googles a phrase or keyword.
Tech Client said that websites including blogs have approximately 434 percent more indexed pages than those that don’t. They also have 97 percent more inbound links and 97 percent more indexed links total. Tech Client also noted that 61 percent of U.S. buyers made a purchase after recommendations from a blog post. To appear in search engines, you should produce blog content focused on the keywords that your audience thinks are significant. This type of content will bring traffic to your website and assist in converting leads to sales.
Blogging is an excellent way to create fresh, relevant content that people love to share. In turn, this helps people associate that great content with the brand that produces it whether that’s an individual, a company, or both. The content must also correlate with the services that you offer. Answering peoples’ questions and solving their problems really helps people trust you and consumers only buy from people that they trust.
Fostering that trust relationship is vital and when you tie that to your business people will see your website as a validated resource. When people are aware of your brand it elevates your business’s status and solidifies your place as an industry expert. Blogging also gives your voice an authentic spin.
Attract More Leads
If you know your ideal avatar, then writing content specifically for them should be easy to do. As a result, you’ll receive higher-quality leads. You’ll attract more of the right people to your products and services. Niche topics appeal to very specific clients and blogging allows you to create the content that helps define their problems and solve them. The more qualified leads you attract, the better the likelihood that you can convert them to buyers.
B2B Blogs and Conversions
The key to successful blogging is updating the content regularly. If you’re only posting articles two to four times a month, that’s just not enough. Remember Google likes quality content.
Today if you want to be successful, you must build relationships with your audience. This gradually builds that trust that they need to purchase your product or service and, yes, that is for B2B sales, also. Regularly sharing news and ideas makes you a reliable, credible source.
Blogging also converts leads quicker than other content like case studies. Don’t get me wrong, case studies are incredibly valuable, and you should use them too, but blogging makes connecting with customers easier. Blog posts are relatively simple to publish, and they are time-stamped.
A Repository of Content that You Can Use Other Places
Blog content is great to use for your other content needs. How about social media? What about your email campaigns and newsletters? Blog content is also easier to publish than white papers and case studies. Again, use those too, it’s just that the barrier for publishing blog content is much lower.
Blog content is easy to repurpose for other channels like videos or podcasts. Use your blog to test what topics your audience likes or doesn’t like. You can see which articles your audience shares on social media and gather their opinions from comments directly on the blog. Your readers will steer you towards the popular topics that help them solve their problem. You just need to listen.